New filings while the ink's still wet.
Food & beverage brand trademark filings this week (who filed: established brand owners + repeat filers)
Searching for competitor trademark filings, what big food brands filed at the USPTO, or new beverage brand trademark applications without guessing which owner name to search? Category pages answer “what got filed in my lane.” This page answers who filed: an owner-angle skim of Wet Ink’s curated pull for filing dates 2026-09-21 → 2026-09-28 across Nice classes 029–033 & 043. Owner names are exactly as filed; serials are real — verify status and goods on TSDR before acting. Not legal advice — not a clearance opinion, watch service, or full-database substitute.
What this skim covers (brief, honest)
- Established brand owners: applicants most F&B operators would recognize (for example a national beverage company, a packaged-fruit brand, an energy-drink maker, a regional burger chain, a potato processor, a regional grocer’s private label, a discount grocer, a bubble-tea chain, a Chilean winery, a pet-nutrition maker, an NFL team’s charitable foundation). “Recognizable” is our editorial call — the owner column is verbatim from the filing.
- Repeat filers: owners with 3 or more serials in the same week’s pull — often a portfolio launch, a rebrand, or a private-label line being stood up.
- Honest limits: this public pull returned 200 rows of the 1,138 F&B-class filings the USPTO search index reported for the window, so counts below are “within our 200-row pull,” not the whole register. Excluded: ACCESS THE WORLD (Wander.com — class 036 real-estate goods lead the app; 043 is incidental).
Class scope: What we cover · data path: USPTO public data · digest vs manual TSDR: Digest vs watching TSDR · how picks are chosen: How we pick.
Established brand owners — week of Sep 21–28, 2026
From the public USPTO Trademark Search pull dated 2026-09-28. Marks as filed — not endorsements, and not predictions of what any company will launch. Goods text is an excerpt for the class shown; open TSDR for the live record.
| Mark | Serial | Owner (as filed) | Filed | Class | Goods / services (excerpt) |
|---|---|---|---|---|---|
| ELECTRIC FANTA | 50129759 | THE COCA-COLA COMPANY | 2026-09-25 | 032 | Soft drinks. |
| ROCKSTAR | 50129058 | Rockstar Energy LLC | 2026-09-25 | 032 | Non-alcoholic carbonated beverages; Energy drinks; Energy drinks enhanced with vitamins; Sports drinks enhanced with vitamins; Sports drinks; Fruit-flavored beverages; Guarana drinks; … (also IC 005 caffeine / energy pouches) |
| RR | 50129060 | Rockstar Energy LLC | 2026-09-25 | 032 | Non-alcoholic carbonated beverages; Energy drinks; Energy drinks enhanced with vitamins; Sports drinks enhanced with vitamins; Sports drinks; Fruit-flavored beverages; Guarana drinks; … (also IC 005 supplement pouches) |
| DOLE DOLE WHIP | 50129519 | Dole Packaged Foods, LLC | 2026-09-25 | 030 | Frozen confections; Non-dairy frozen confections; Pre-processed mixes for making non-dairy frozen confections. |
| DOLE DOLE WHIP | 50129527 | Dole Packaged Foods, LLC | 2026-09-25 | 030 | Frozen confections; Non-dairy frozen confections; Pre-processed mixes for making non-dairy frozen confections. |
| DOLE WHIP | 50129530 | Dole Packaged Foods, LLC | 2026-09-25 | 030 | Frozen confections; Non-dairy frozen confections; Pre-processed mixes for making non-dairy frozen confections. |
| HIGHER HARVEST BY H-E-B | 50129709 | H-E-B, LP | 2026-09-25 | 029 | Bacon; Yogurt; Milk; Coffee creamer; Frozen seafood; Soups; Tofu; Whipped cream; Tempeh; Fruit-based snack foods; Hummus; Frozen meals consisting primarily of egg substitutes; Processed seafood; … |
| HIGHER HARVEST BY H-E-B | 50129735 | H-E-B, LP | 2026-09-25 | 030 | Processed cereals; Oatmeal; Cereal-based snack bars; Mixes for bakery goods; Pasta; Sandwich wraps made of egg; Tortilla chips; Frozen waffles; Frozen pizza; Mixes for making breading; … |
| HIGHER HARVEST BY H-E-B | 50129750 | H-E-B, LP | 2026-09-25 | 032 | Fruit juice; Vegetable juice; Vegetable-fruit juices; Smoothies; Soft drinks, namely, sodas. |
| CRANE | 50129076 | ALDI Inc. | 2026-09-25 | 029 | Edible oils and edible fats; Cooking oil. (multi-class house-brand app; also non-food classes) |
| SELECT KUNG FU TEA | 50129402 | KF Tea USA Inc. | 2026-09-25 | 030 | Tea; Tea-based beverages; Tea-based drinks; Tea-based milk tea; Coffee. (also IC 043 restaurant services) |
| (design / no word mark in pull) | 50129407 | KF Tea USA Inc. | 2026-09-25 | 030 | Tea; Tea-based beverages; Tea-based drinks; Tea-based milk tea; Coffee. (also IC 043 restaurant services) |
| (design / no word mark in pull) | 50129611 | KF Tea USA Inc. | 2026-09-25 | 030 | Tea; Tea-based beverages; Tea-based drinks; Tea-based milk tea; Coffee. (also IC 043 restaurant services) |
| RIO ANDINO | 50129474 | Viña Luis Felipe Edwards Ltda. | 2026-09-25 | 033 | Wines. |
| (design / no word mark in pull) | 50129653 | Basic American, Inc. | 2026-09-25 | 029 | Mashed potatoes; Processed potatoes; Instant potatoes; Dehydrated vegetables. |
| AFFINITY ADVANCE VETERINARY DIETS | 50130691 | AFFINITY PETCARE, S.A. | 2026-09-26 | 031 | Animal feed; Foodstuffs for animals; Pet food; Beverages for pets; Edible chews for animals; Edible pet treats. (also IC 005 veterinary dietetic foods) |
| (design / no word mark in pull) | 50129341 | Hat Creek IPCo, LLC | 2026-09-25 | 043 | Restaurant services. |
| BIG HAT | 50129358 | Hat Creek IPCo, LLC | 2026-09-25 | 043 | Restaurant services. |
| VICTORY TABLE | 50129242 | Buffalo Bills Foundation, Inc. | 2026-09-25 | 043 | Charitable services in the nature of providing meals to the underserved; Providing food and drink for charitable purposes; Providing food and drink via a mobile truck for charitable purposes. |
19 serials from 11 recognizable owners. Rows shown as “design / no word mark in pull” have no word mark in the public index (often a logo filing) — open TSDR for the drawing. ALDI’s CRANE and KIRKTON HOUSE apps are broad multi-class private-label filings; only CRANE’s 029 cooking-oil goods are F&B-primary, so KIRKTON HOUSE (031 live plants / wreaths) is left out of this table.
Repeat filers — 3+ serials in one week
Owners with three or more applications in the same 200-row pull. A cluster like this is usually the earliest public sign of a new product line or portfolio — worth a look whether you are a competitor, a distributor, or counsel.
| Owner (as filed) | Serials | Marks | Classes | TSDR |
|---|---|---|---|---|
| MACH Flynt, Inc. | 7 | AUREVE, DAYDRIFT, FLORENNE, LIORA, NEW FAMILIAR, ONDELLE, WINECORE | 033 | 50131575, 50131584, 50131592, 50131607, 50131615, 50131621, 50131628 |
| Shanghai Matcha Future Brand Management Co., Ltd. | 3 | MATCHA WANG, NINTEA MATCHA | 030/032 | 50130778, 50130780, 50130781 |
| 1680032 Ontario Limited | 3 | ATTIA FARMS, GET BEEFY, GET BEEFY AF | 029/031/032/033 | 50129053, 50130924, 50130934 |
| MALGA USA LLC | 3 | HEDIOLEA, MAGONARA, ZEENA | 029 | 50129267, 50129279, 50129288 |
| KF Tea USA Inc. | 3 | SELECT KUNG FU TEA, design mark | 030/043 | 50129402, 50129407, 50129611 |
| Dole Packaged Foods, LLC | 3 | DOLE DOLE WHIP, DOLE WHIP | 030 | 50129519, 50129527, 50129530 |
| H-E-B, LP | 3 | HIGHER HARVEST BY H-E-B | 029/030/032 | 50129709, 50129735, 50129750 |
7 owners, 25 serials. The biggest cluster: MACH Flynt, Inc. filed seven separate wine / spirits word marks (class 033) on 2026-09-27. Full dated sample: /sample-filings-2026-09-28.
Why “who filed this week” is a weekly habit
Owner search on USPTO works when you already know the company. The useful surprises are the owners you would not have searched: a grocer standing up a new private label across three classes, a beverage giant filing a flavor extension, a single company filing seven wine brands in a day. Wet Ink’s product is the Monday email — top picks plus the full class-filtered week (029–033 & 043) — for 14-day free trial, then $29/mo.
Sibling F&B skims: New food trademark filings this week · Produce trademark filings · Grocery trademark filings · Restaurant trademark filings · Beverage trademark filings · Wine & spirits trademark filings · Beer trademark filings · Bar & cocktail trademark filings · Snack trademark filings · Coffee & tea trademark filings · Bakery & bread trademark filings · Sauce & seasoning trademark filings · Dairy trademark filings · Meat & seafood trademark filings · Chocolate & candy trademark filings · Energy drink & sports drink trademark filings · Pizza & pasta trademark filings · Juice & smoothie trademark filings · Ice cream & frozen dessert trademark filings · Food truck & catering trademark filings · Cafe & coffee shop trademark filings · Dessert trademark filings · Pet food trademark filings · Food & beverage brand trademark filings · full dated sample: /sample-filings-2026-09-28 · stable alias: /filings.
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Pull date on this excerpt: 2026-09-28. Coverage window: filing dates 2026-09-21 → 2026-09-28. Angle: owner / applicant across Nice 029–033 & 043 (200-row public pull of 1,138 reported). Category view: /new-food-trademark-filings-this-week.