How we pick F&B classes & top picks

We filter U.S. federal new applications to:

• 029 — meats, dairy, oils, prepared foods
• 030 — coffee, tea, bakery, sauces, sweets
• 031 — fresh produce, plants, agricultural goods (with caveats below)
• 032 — beers, soft drinks, waters, non-alcoholic beverages
• 033 — wines, spirits, alcoholic beverages (except beer)
• 043 — restaurant, café, catering, and related food/drink services

That set matches how CPG founders and brand counsel usually talk about “food & beverage” category noise. We do not cover apparel-only, tech, or general-purpose watches across all classes.

Every paid email has two sections in one message:

1. Top picks (~12–20) — a scannable editorial skim ranked from that week’s real pull.
2. Full week’s F&B filings — every row from the same class-filtered pull.

Ranking heuristics prefer short/medium word marks, newer filing dates, and class diversity. Soft filters on class 043 boost restaurant/café/catering goods language and soft-penalize lodging-only or animal-boarding language; class 031 soft-penalizes obvious pet-food / animal-feed wording. Heuristics are imperfect and can false-positive.

We never invent marks or serials. Public sample pages (e.g. 2026-09-21) use the same curated serials.

• Source is the public USPTO Trademark Search index (MVP). Lag and incomplete fields happen — verify on TSDR.
• Status and goods change after filing. A serial on a sample page is not clearance.
• Class 043 includes lodging and daycare language in the Nice schedule; we try to down-rank lodging-only noise for top picks, but multi-service filings can still surface.
• Class 031 includes pet food and live animals in the schedule; top-pick scoring soft-penalizes those phrases, but the full-week list still shows every class-filtered row.
• Wet Ink does not provide attorney opinions, similarity clearance, or “watch my mark” monitoring.